Syllabic priming effects in picture naming in French: lost in the sea!

Ferrand, Segui, and Grainger (1996) found robust syllable priming effects in picture naming latencies: Pictures primed with their initial syllable (e.g., ba for baleine [whale]) were processed faster than pictures primed with a string of letters shorter or longer than their initial syllable (e.g., bal for baleine). However, in several studies, these priming effects have not been replicated in word naming or in picture naming either in Dutch or in English (Schiller, 1998, 1999, 2000). The present study was aimed at replicating syllable priming effects in picture naming in French using a masked priming paradigm. The study employed a larger number of participants and items than were used in the Ferrand et al. (1996) study. The syllable priming effect in picture naming latencies was not replicated. Subsampling procedures were then used to examine the stability of the Ferrand et al. (1996) pattern of results in picture naming in greater detail. The syllabic priming effect in picture naming turned out to be an extremely rare event.